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In a previous article, 'Let Go My Logo,' I explained the importance
of never using a standard font. The last thing a company wants
is to see their font being used by a competitor. It's the equivalent
of a woman going to a party in a new designer dress and looking
across the room and seeing another woman in the same outfit. The
best way to avoid this calamity (with a font, not the dress) is
to create your own font. You can of course edit your company name
and/or tag line in a program like Adobe Illustrator, but that
can be too limiting. If you create your own font, you can use
it for logos, taglines, buttons on your Web site, reports, or
anywhere else you may need it. Not only that, it's sort of cool
to have a font called - Acme Bold - or whatever your company name
might be.
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A few type font terms - you'll be quizzed later
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The Logic of Building Your Own Font
Today there are a number of programs that make designing a new type face or
altering an existing one fast, fun and relatively painless. When I say relatively
painless, I'm talking your basic root canal, 'Is it safe?,' kind of painless.
Macromedia Fontographer ($339), FontLabs' ScanFont ($360) and High-Logic's
Font Creator Program (Shareware - $50) are three of the better programs for
becoming a fontaholic. For this article, I decided to use High-Logic's program.
It's capable, user friendly and yes, I confess, it's shareware.
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Screenshot of High-Logic's Font Creator Program
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