(1) (2) (3) (4) (5)
Phase 3 - Become a Fontaholic
When it comes to choosing a font(s) for your logo do not settle for one in
your system. Search the Internet for a fresh font style. One of the great
advantages for designers today is the plethora of free fonts available on
the Web. I usually start off depending on my font collection to rough out
the particular style I am looking for. Then I will scour the Web for fonts
that resemble the style I chose but are unique.
Note: Never settle for a standard font style!
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Try every font in your library
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Phase 4 - Contrast, Contrast, Contrast
As I tested various fonts I decided that I did not want to use the same font
for the word 'Toy' and 'Doctor.' Using different fonts is acceptable logo
design but there must be sufficient contrast between the two fonts to make
it work. I also decided to put more emphasis on 'Toy' over 'Doctor.'
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Use contrasting fonts
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As you can see the first four choices use contrasting fonts.
This gives the logo a more unique appearance. But the last one
also uses different two fonts but the contrast is not great enough
resulting in a poor looking logo.
Phase 5 - Become a Fontist
Once you've decided on a type for your font take the next step and change the
individual characters by altering the shape, spacing and line thickness.
There are programs that make this kind of editing easy such as Macromedia's
Fontographer. Fontographer allows you to create a font from scratch or import
an existing font and edit its shape and then save it as a new font that can
be used in any illustration program. Unfortunately I do not possess that
program so I had to do my editing in Illustrator.
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Create your own font
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I broke 'Toy' up into 3 outlines. I then dragged, pulled and
pushed each character to give the letters a unique, childlike
feel. I then thickened the main outline and then added a thin
inner line. I also shifted 'the' until it rested over the 'T'
character.
(1) (2) (3) (4) (5)
