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Phase 7 - Colorizing
Now that I have a logo that looks good in black and white I can begin giving
it color and perhaps adding other effects like shadows, glows or something
else. You also have consider the eternal problem of color matching between
RGB (for video and Web) and CMYK (for print). If your logo is for a Website
only this is not much of a problem although you want to remember to use 'Web-safe'
colors. Different colors also have different impacts on people.
Phase 6 - The Edge
Now that my logo is beginning to take definite form I decided to play around
with the surrounding space. There any number of things you can do. Underlining
is one. Boxing is another. Adding clip art or some other image to the logo
is also a great way to go. Get yourself some clipart CDs. You can pick up
a half million to a million clip art collections for under a hundred dollars.
Go though them, pick out some promising ones and play with your design. But
make sure it adds and not subtracts from your logo. You want any new element
to blend into your logo design, not stand out alone.
NOTE: Never use a clipart image without changing it. Remember
you are trying to create a unique corporate identity.
For my logo I considered several ideas. I rejected anything that
might unsettle kids like doctor's equipment. I wanted a simple
toy figure with a Band-Aid, a thermometer or a lollipop. I could
not use a recognizable toy like Barbie or maybe the MM characters
since I would be infringing on another company's trademark. I
finally decided on a teddy bear. I found a photo of a Care Bear
on a Website and adapted it to my needs.
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A photo from the Web
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I used this photo as a tracing guide in Illustrator. I then added
a couple additional touches, a small crutch, a thermometer and
an ice bag. To provide a steadying influence I added a simple
bar that got thicker at the right end, thereby driving the eye
from left to right.
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Adding Clip Art to a Logo
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