(1) (2) (3) (4) (5)
The one thing I did not like about the logo was its overall width.
The eye is forced to travel too far. So I decided to stack my
type vertically. This shifting also allows me to increase the
size of the sickly teddy bear.
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Final line art logo
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Personality of colors:
- Black,
Blue, Gray -
Power, Strength, Trust
- Red,
Orange - Passion, Danger, Power
- Yellow -
Light, Energy, Hope
- Violet -
Sophistication, Love
- Pink -
Femininity, Peaceful
- White -
Purity, Innocence
- Green -
Growth, Money, Jealousy, Life
NOTE: People suffering from red/green color blindness
have trouble discerning between red and green. So avoid using
them together.
We also associate colors with times, places, and events. For
example people think green and red during Christmas, brown and
orange for Halloween, pink for Easter and green for St. Patrick's
day.
For my logo I wanted to use bold, bright colors indicative of
children's toys. Color should always be used to support your form.
The words 'the' and 'doctor' stay black. I played with a number
of different ways of adding color to 'Toy' since that is the word
I wanted to emphasize. Here are several.
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Try different color combinations
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I liked going yellow, blue and red for 'Toy.' But I found the
sharp corners of the font to be too extreme so in Illustrator
I applied a rounded corner effect, softening the shape and adding
more contrast when compared to 'Doctor.' I also shifted 'the Toy'
a little to the right and down. I then added a drop shadow effect
to 'Toy' bringing it into the forefront.
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My logo
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Final Thoughts
This is by no means the only possible design for my fictional company (I wrote
this article and created this logo in a day). In fact, there is no perfect
design for a logo. One lesson an old design professor told me was your first
design concept is inevitably wrong. Keep working it, don't hesitate to start
over, but the key is to experiment. Don't hesitate to get other people's
opinions. Ask fellow designers and potential customers what they think. Show
them several of your designs. It's called focus group testing and every major
corporation does it. Creating a good logo is hard work but it is a great
way to build credibility for your company.
(1) (2) (3) (4) (5)
